Facilitating a meanwhile use facility pre-redevelopment for sustainable media and event production activity, with a particular focus on filming and brand experiences, creates the following opportunities:

  • A catalyst and “Pebble Mill” (see it and you can be it) showcase for the media production industry – a hub for a cluster of creative content production facilities, services and projects in the city and wider region.
  • A showcase for sustainable media, content and event production technologies, materials and services.
  • A significant additional income opportunity in the wider local economy through accommodation, hospitality, transportation and related services.
  • A temporary large-scale production space opportunity for the region’s media production sector, at a time of unprecedented national and international demand for studio space, filling the huge Midlands gap in the national temporary studio infrastructure map, and stimulate additional activity to support the high growth/high value creative economy sector.
  • A compelling narrative to support the wider regeneration of the Jewellery Quarter.
  • Leverage of Birmingham Colleges and Universities existing research capabilities, as well as extensive student and graduate talent pool in the media and related production courses.