The site’s spaces and layout can facilitate a wide range of creative media content and experiential development projects. It provides a central hub to a wider network of production spaces and locations across the Jewellery Quarter and the city in the run-up to the Commonwealth Games.

With a particular focus on becoming a creative catalyst for the wider regeneration of the Jewellery Quarter, the site brings together a diverse group of stakeholders, committed to sustainable creative and event projects. The development of this creative ecosystem will benefit and raise the profile of the scheme, the city and the wider region.